NDCU accepts awards from the Marketing Association for Credit Unions (MACU)

Nelson, B.C. - Nelson & District Credit Union was recognized in Whistler last week with two awards from the Marketing Association for Credit Unions (MACU) for successful executions of product Image Enhancement and its Annual Report.

At the Marketing Association for Credit Unions (MACU) Conference, the most exciting and celebrated event is the Achievement in Marketing Excellence Awards (AIME) competition. Attracting entries from credit unions across Canada, the AIME recognizes the brightest achievements in credit union marketing, advertising and communications.
The credit union’s Image Enhancement entry, which highlighted the Financial Hike - Nelson & District Credit Union’s financial planning process, received top honours by winning an Achievement in Marketing Excellence (AIME). Paramount to the Financial Hike’s success was the introduction of a consistent Kootenay lifestyle image and the financial guiding knowledge our staff continually offer members.

Nelson & District Credit Union was also recognized for its entry in the Annual Report category by winning an Achievement in Marketing (AIM). Its 2006 report showcased Nelson & District Credit Union’s commitment to its 5 key strategies. The reports story format helped outline the importance this credit union places on its People, Community Investment Program, Innovative Products & Alliances, Community Wellness and Youth.

“The common theme through all award-winning campaigns is a dedicated commitment to our brand; logical solutions from a local financial cooperative committed to community banking,” said Tom Atkins, Manager-Marketing & Relationship Development, Nelson & District Credit Union. “Key attributes of our brand, such as consistency and lifestyle, allow us to connect with our members.”

The Marketing Team made up of Tom Atkins, Rick Loewen, Bradley Roulston and Tom Murray with design direction provided by Brad Steele, from Nelson based Frolix Design, worked to create an image that reflects our communities’ love of lifestyle, commitment to community and the desire for local banking solutions.

Tom Atkins was also recognized for his win in a Team Marketing competition titled the MACU Masters. Four teams of credit union marketing professionals were given the task of re-creating the brand for 2 non-profit women’s programs. Tom’s team developed an engaging campaign for the Victoria Women’s Transition House Society to take the inaugural MACU Masters title.

Added on June 9th, 2008

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